ETERNA LAW team acted as a legal counsel in resolving a potential dispute related to the use of trademarks and trade name of a world-renowned vitamin manufacturer. As part of the project, ETERNA LAW lawyers analysed the actions of an individual regarding the placement of the company’s intellectual property objects in hashtags to its own videos published on a popular social network, assessed the legality of such actions, and formulated a negotiation position for the international vitamin manufacturer to resolve the dispute. ETERNA LAW’s legal assistance allowed the client to react timely to a potential violation of its rights and minimise not only legal but also reputational risks.
The project was managed by a team of ETERNA LAW lawyers from Intellectual Property and Digital Economy Practice: Junior Associate Elmira Shevchenko, Associate Anton Khodosh, Counsel Marharyta Tatarova under the supervision of Partner Artem Kuzmenko.
